The World of Beatrix Potter

Crag Brow, Bowness-On-Windermere, LA23 3BX
Rainbow outside of World of Beatrix Potter

A rainbow outside of the attraction

(The World of Beatrix Potter /

Young children in particular will love the World of Beatrix Potter, an attraction in the centre of Bowness-On-Windermere devoted to the whimsical tales created by the Lake District’s beloved children’s author.

Combine your visit with a trip on one of the Windermere Lake Cruises for a magical family day out.

Planning Your Visit

Contact Details:
01539 488 444 / Website
Please see official website
Seasonal Opening:
Closed Mid Jan to Early Feb for Maintenance

Beatrix Potter

Beatrix Potter was born in London in 1866. Her frequent trips to the Lake District as a child led her to fall in love with the place and she would eventually make it her home. Whilst staying at the Lake District she would often write letters to the children of her former governess that contained tales of animals with her distinctive illustrations.

These tales would form the basis of her popular collection of children’s books that included The Tale of Peter Rabbit and The Tale of Squirrel Nutkin. It is these tales that are brought to life at the World of Beatrix Potter.

Things To See

Peter Rabbit

Peter Rabbit (The World of Beatrix Potter /

After stepping through the entrance into the attraction you will be presented with a short film about the life and works of Beatrix Potter. After this you are invited to walk into an artificial woodland trail, filled 3D characters from Beatrix Potter’s books.

All of the favourite characters are here: Mr. Jeremy Fisher can be seen navigating a pond on a lily pad, Peter Rabbit and his siblings can be seen getting their coats, and Jemina Puddle-Duck is to be found in a small glade.

Adults will find the 360 degree views of landscapes that inspired Beatrix Potter in the virtual walk fascinating, with a large touchscreen table that includes activities for children to complete. Outside, there is a garden filled with herbs, flowers, and vegetables, just as Mr. McGregor intended. There is an activity booklet for children to complete that is included in the ticket price.

Useful Information

There is a large tea room with family friendly facilities serving hot and cold lunches. The shop features a range of Beatrix Potter merchandise including toys, china, and keepsakes.

All of the areas of the attraction are fully accessible, however, it should be noted that there are two entrances to the attraction and only the one on Crag Brow is accessible. On-site parking is limited to visitors with mobility issues, but there are plenty of alternatives within Bowness.


Group rates are available.


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